The Cava Regulatory Board, the Cava Institute, Pimecava, co-ops, the Penedes Viticulture Association, Unió de Pagesos and JARC express their intention of keep on working together towards competitiveness and leadership
Vilafranca del Penedès (Barcelona), February 1st 2019. The Cava Regulatory Board, the Cava Institute, Pimecava, co-ops, the Penedes Viticulture Association, Unió de Pagesos and Young Farmers of Catalonia (JARC) showed today their unity after the decision by AVEC of leaving DO Cava. The cava industry claimed the quality and prestige of this product during a press conference held at the Board’s headquarters in Vilafranca del Penedes.
The president of the Cava Regulatory Board, Javier Pagés, said that though some members decided to leave “we must accept discrepancies in such a diverse world as that of cavas”. Notwithstanding, he stressed out the important thing now “is to follow our roadmap and to introduce changes to improve our competitiveness and leadership towards our consumers”.
Thus, Pagés announced that DO Cava is working on “an exciting project” which includes offering to consumers a better differentiation of cava qualities through a value scale in the labeling, as well as indicating the origin of premium cavas to solve the singularity of territory, increase consumption and guarantee that new laws and rules will be successfully implemented by the DO.
The president of the Cava Regulatory Board also underlined the success of cavas throughout the world. “We are the Spanish DO with the most exports, up to 60% of our production, and we’ve been able to gather 38,000 hectares of vineyards, more than 6,800 vine growers and 380 cellars, with presence in more than a 100 countries”, he added. In addition, he explained that a significant share of cavas are at the top of the value pyramid thanks to premium cavas, reserve and gran reserve cavas and cavas de paraje calificado, “which are very appreciated by experts and enjoy a worldwide recognition”.
Pagés explained that the world of cavas is “lively and dynamic, and there are cellars who want to leave and others who want to join in, as far as I know”. He ended saying that the cava industry “is set to become bigger”.
Unity within the industry
Pere Guilera, president of Pimecava, assured that cava “is heritage of all of us and of none in exclusiveness”. According to Guilera, what has happened is that the cava industry “has changed so much for good and now we can compete with everyone, we make excellent cavas and there are no differences”.
The chairman of the Cava Institute, Damià Deas, encouraged the industry to “keep on fighting for quality”. He also stressed out the solidarity within the industry. Meanwhile, Xavier Farré, representing the cooperatives, said that the Cava Regulatory Board has made “significant efforts towards unity” and recalled that the DO Cava “is still here and with an increased unity”. That same idea was expressed by Santi Vallés, president of the Penedes Viticulture Association, who explained that the cellars who opted to leave the DO “are a small portion of the industry”.
In the press call also participated Antoni Borràs, a representative of Unió de Pagesos, the local farmers labor union, who expressed the news are not happy ones “but everyone is free to go”. Finally, Jaume Domènech, a representative of Young Farmers of Catalonia (JARC), said that the future for the industry of cava is bright because “things are being properly and honestly done”.
“We strongly defend the industry of cava and we will not let anyone use our label or brand if it’s not one of our members”, said the president of the Cava Regulatory Board.