November 7, 2018.– DO Cava collaborates with Most 2018, the International Wine and Cava Cinema Festival that opens tomorrow and will run until November 18.
DO Cava is one of the festival sponsors and actively participates with a training session titled ‘The communication of wine and cava in marketing and graphic design’ that will take place on November 9, at 10 am, at CIC La Fassina (Sant Sadurní d’Anoia). The session will show commercials and promotional works from Collita 2018 mixed with conferences by Xavier Bas, founder and director of Xavier Bas Disseny, and Pau Canaleta, a consultant in communication and professor of Politics Communication. Both conferences will focus on how to translate the message to consumers and wine aficionados.
The session will end with the screening of promotional spots on the world of wines from Collita 2018 and will include the presence of some of the spot directors.
About Most Festival
The 8th International Wine and Cava Cinema Festival, Most 2018, is organized by Vinseum, the Catalonian Museum of Wine Culture and Cine Club Vilafranca del Penedés. It gathers the audiovisual production related with the culture of wine, cava and vineyards. As in recent years, Most 2018 includes a comprehensive premiere program for films focused in the world of wines as well as parallel activities.
Overall, 37 productions from all over the world will compete in the Harvest Section of the festival which in 2018 will have Switzerland as guest country.